We undertake the role of promoting artists. In today’s day and age, there are more and more talented artists with distinct personal art style. However, there are still many talented artists and excellent works of art that have not had their share of the spotlight. How can artists build their reputation amongst collectors and receive recognition for their talent? How does an artist’s work receive public appreciation? The promotion of both aspiring and veteran artists is therefore an important part of the process. Artists need publicity teams with professional knowledge and experience. Artists can therefore be free to focus their personal energy on creation and create artworks that expresses themselves inspire others. The marketing end of the work should be entrusted to a professional promotion team.
Many artists feel that they only need their works to speak for themselves, if the artworks have artistic value, they need no explanation. This point of view is actually a bit problematic. We need to consider why do the prices of works from artists with the same qualifications so varied? What causes the disparities?
Ordinary people’s reaction at art exhibitions is usually one of confusion as they cannot understand the artwork or the artist. We cannot assume that the physical presence of the artwork will naturally serve as a visual stimulus for the viewer. Such visual cues should be simple and easy to understand, but in reality it is the exact opposite. We need a professional exhibitor who not only has expert knowledge, but also has an understanding of the context behind an artwork’s creative process. Only then can the exhibitor interpret the artwork in fine detail, and present it to the public, so that the public can understand the work more clearly and be more engaged.
Behind every famous artist, there are countless, dedicated promotional talents working away from the spotlight. Maxima needs Bole, and artists need art promoters.