Meanwhile, some hotels manage to create a deep and impactful impression on a budget, and this is achieved by becoming art-centric hotels. Several hotels adopt the approach of customizing artworks that align with their distinct characteristics, while also reflecting their hotel culture and history. By integrating their hotel brand with their cultural essence, they enrich the hotel’s cultural content. The emphasis is placed on highlighting the uniqueness of the artworks, with a modest approach to decoration materials. This leaves a lasting impression on guests about the artworks upon their stay, thus imprinting the hotel’s brand in their memory. Such an ‘artistic’ hotel concept is especially appealing to art enthusiasts and those with an appreciation for art, thereby contributing to an increase in occupancy rates.