Why You Need Art Consultancy for Public Art Activation: A Case Study of The Rangoli Movement Art Project
Public art activations are more than just installations—they are experiences designed to engage and inspire communities, foster cultural dialogue, and bring art to the streets. However, creating and executing a successful public art program requires more than just placing a piece of art in a public space. This is where art consultancy becomes an invaluable resource. Art consultants bring expertise in curation, programming, logistical coordination, and community engagement to ensure the success of public art projects.
One such example of a highly successful public art activation is The Rangoli Movement (2022). Commissioned by the National Arts Council (NAC), and conceptualized by Texture Media in collaboration with Iola Liu (Asia Art Collective) as curator and overall program organizer, The Rangoli Movement serves as a perfect case study for why art consultancy is essential in public art activation.
What is Public Art Activation?
The Rangoli Movement: A Masterclass in Public Art Activation
The Rangoli Movement (2022) is a large-scale public art activation that ran from 21 February to 20 March 2022 at the lawn space at Clive Street. Conceptualized by Texture Media and organized by Iola Liu, this event was an exploration of art and culture through the lens of Rangoli, a traditional form of Indian folk art typically created on the ground using colored powders, rice, or flower petals.



Why Art Consultancy Was Essential to The Rangoli Movement
1. Strategic Curation and Programme Design
Public art activations require a curatorial vision that goes beyond aesthetics. It needs to take into consideration the location, community, and the story the art aims to tell. In the case of The Rangoli Movement, the program was designed to evoke the spirit of collaboration, inclusivity, and cultural exchange.
2. Community Engagement and Cultural Sensitivity
3. Logistical Coordination and Execution
4. Maximizing Public and Media Engagement
5. Ensuring Long-Term Impact
Conclusion: The Essential Role of Art Consultancy
About Asia Art Collective:
Asia Art Collective was established in 2013. We strive to provide high-quality services in the fields of art consultancy, art marketing, art collecting, publishing, as well as to represent artists, commissioning artworks and provide professional art courses.
Asia Art Collective has organised over 50 visual art exhibitions and events, promoting artists from all over the world, representing artists with strong artistic skills and distinct personal style. Artworks are also professionally curated by Asia Art Collective consultants based on technique and style.
Our Professional Services:
- Art collection – advising individuals, companies and organisations on acquisition based on various budgets and collecting timeline and building an art collection representative of heritage and legacy
- Art commissioning and interior design – assisting in artist commission projects and re-design and planning of your interior spaces
- Art valuation – providing valuation on your current artworks
- Art brokerage – assisting and advising, and undertaking secondary sales for your artworks
- Art restoration – assisting in checking condition, and arranging for restoration
- Art exhibition planning & curation – curating and organising art exhibition, art events or projects for branding, cultural immersion and advocacy, through new artist collaborations or with existing art collection
Contact us:
- Website: https://asiaartcollective.com/
- Contact Person: Iola Liu (Curator)
- Phone: +65 9239 8226
- Company No.: +65 6733 2155
- Facebook: https://www.facebook.com/AsiaArtCollective/
Upcoming exhibition: 1-2 November 2025

From 31 October to 2 November 2025, collectors and art enthusiasts will have an exclusive opportunity to experience Yeo Hoe Koon’s legacy at The Private Art Sale 2:
📍 Location: Artspace @ Helutrans, 39 Keppel Road, #01-05, Singapore
📅 Dates: 31 October 4pm-8pm (VIP Preview) | 1-2 November 10am-8pm (Public Viewing)
⏰ Time: 11:00am – 8:00pm daily
This highly anticipated event will present more than 100 carefully curated artworks offered at 20%–80% below current market prices, providing collectors with a rare chance to obtain meaningful pieces of Singapore’s art history while engaging deeply with the artist’s legacy.
For years, Asia Art Collective is an art advisory and consultancy specialised in Singaporean and Asian modern and contemporary art. Professional art services include providing clients with art advice on artwork purchase and sale, artwork valuation and assessment, art acquisition and collection planning, art sale and brokerage, as well as art commissioning and artwork sourcing. Asia Art Collective seeks to promote a culture of art appreciation and art acquisition and collection for Singapore art, and modern and contemporary Asian art through its diverse and rotating art exhibitions and art appreciation programmes, courses and talks. Enquire with Asia Art Collective for advice and support on your art-collecting journey.
Contact Curator for artwork consultancy: Iola Liu (90056716), (92398226)
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